As an online business, your customers may not see your face. They may not hear your voice when you are recommending your products or service, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.
This is precisely why you should over deliver. When your competitors have access to everyone in the market, your only way of winning the battle is to over deliver, again and again. When you over deliver, you present yourself as someone with the customer’s best interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Over delivering is simply a great way to differentiate yourself from your competitors.
You can start over delivering by providing superb support for your customers. How many times have you been turned away with rude answers when asking about a certain product you purchased or thought about purchasing? Compare that with the number of times you have been provided very good service. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers and answering to their every need patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.
The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday. This is a great task for your virtual assistant to manage. Your customer will remember you as a friend, not a business associate, and will favor you above other merchants because of the warm relationship.
So, remember to start over delivering today! See what kind of difference it can make in your business.