Nowadays Twitter is the place to share links. When you post good content and it catches the attention of your Twitter followers, it spreads like wildfire. Suddenly you have a great deal of traffic from people who have never even visited your site before. The key is to share quality traffic and create powerful Twitter headlines.
This will help you to build excellent traffic flow. You see there’s more to it than just the value of your content, it’s about whether your content is viewed. Because you can have the best value but if nobody is looking or reading it doesn’t matter, and that’s where the headlines come in.
Have you heard of the 80/20 headline rule? What this means is on average 8 out of 10 people will read the headline, but only 2 out of 10 people will follow through and read the content. Headlines are typically seen in web pages, magazines, and newspapers. These numbers get even worse when it comes to email and RSS readers. There is such a battle for the attention of the reader.
Now think about the number of people on Twitter – all with a limited amount of time available to read content. People scan quickly looking for what seems to be the most interesting and that’s what they’ll opt to read. So you can see why the headline is so important.
Your headline is a promise to your follower. It promises that they will be rewarded with something interesting and valuable if they click the link. If you want to make sure your headline is compelling, remember the following:
1. Be “useful” to the reader,
2. Provide him with a sense of “urgency”
3. Convey the idea that the main benefit is somehow “unique”
4. Do all of the above in an “ultra specific” way.
The 140-character limit of Twitter has resulted in some professionals recommending you keep your header short. However, most professionals would agree that rather than focusing on keeping your titles short, focus on creating the best heading in the least number of words. Here’s an interesting stat – 55% of the most effective headlines contain eight words or less.
Keep this in mind and you’re ready to create your own powerful Twitter headlines and to enjoy the benefits of those headlines.