Blogging can be a great way to position yourself as an authority and create customer loyalty – if you're willing to devote the time necessary. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales copy to look like an...read more
YouTube is a great tool for marketing your business – if you can avoid the pitfalls... Mistake #1 – Thinking all you need to do is upload a video and traffic will flood your website. No less than 35 hours of video is uploaded to YouTube every minute, so the...read more
You've heard how important video is in your marketing. You've heard that having videos on YouTube can lead to traffic, new customers and more sales. You've heard that nothing can connect you with your audience as fast as video. And you've no doubt also heard endless...read more
The data is in – if you want people to pay attention to you online, you need to do the following two things: Be your original self. Don't be ordinary, be unusual. Be different. Don't talk about yourself much. Here's what we know: Tweets with uncommon words and...read more
You work for weeks on your latest product only to have low – or worse yet – no sales.
What happened? You did your research and analysis so you thought you knew what the market wanted. Yet your product bombed and you wasted all that time creating a dud.
Could this have been prevented? Almost certainly, and here’s how:read more